Public Awareness and Campaigns
AORP has used a number of creative public awareness campaigns to profile occupant restraint. These have run in the spring and fall over the last decade. Depending on the campaign, audio, poster, print, bus tails and/or billboard pieces were developed to raise awareness of the correct use of seat belts, booster seats and child safety seats.

There are also national and international video clips that support AORP�s key messages.

All AORP materials use the signature line, �What�s holding you back?"

Seat Belts March 2013 Campaign
Booster Seats March 2013 Campaign
Save a Friend � Web-based
Ugly � Radio and print
  • Ugly (Radio) - A 30 second spot featuring a surgeon trying to piece together an unbelted crash victim.
  • Ugly (Billboard) - A graphic image of an injured man�s face with the tag line, �Without a seat belt, things can get real ugly�.

Child on Board � Radio, billboard and poster
  • Kids Funeral (Radio) - A 30 second spot that transitions from Itsy Bitsy Spider to a funeral march, emphasizing the importance of booster seats for older kids.
  • Child on Board (Poster) - A poster of a �Child on Board� sign on the back of a hearse.
  • Child on Board (Outdoor) - The billboard image of a �Child on Board� sign on the back of a hearse.

High Risk Drivers � Radio
  • Crumple Mix - A 30 second spot emphasizing the safety of the engineered life space
  • Player Down - A humorous 30 second spot reaching out to male hockey players.
  • Treena - A suggestive 30 second spot of a woman buckling up, aimed at males who don�t wear a seat belt.

Seat Belt CSI (Crash Scene Investigation) - Radio
  • Leaving the Scene - A 30 second spot giving a news story about someone leaving the scene of a crash.
  • Part of the Brain - A 30 second spot taking a CSI-like look at a crash scene.

Booster Seat Initiative - Radio
Surgeon - Bus backs, posters and tear-off sheets
  • Surgeon (Bus Back) - A bus-back shaped poster used in urban locations, showing a surgeon ready to operate on an unbelted crash victim.
  • Large Surgeon (Poster) - A large poster showing a surgeon ready to operate on an unbelted crash victim.
  • Surgeon Tear-off - pamphlet showing a surgeon ready to operate on an unbelted crash victim.

Child Safety Seats - Radio
  • Buckle My Shoe - Child - The 60 second version of a mother and daughter on a typical outing with a tragic ending.
  • Buckle My Shoe - Infant - The 60 second version of a mother and baby on a typical outing with a tragic ending.

Other than Billy (Billboard, bus shelter image and poster)
  • Other than Billy... (Poster) - A poster showing Billy�s truck after his fatal crash, with the tag line, �Other than Billy, the worst damage was the windshield.�
  • Other than Billy... (Billboard)  - The billboard image showing Billy�s truck after his fatal crash, with the tag line, �Other than Billy, the worst damage was the windshield.�
  • Billy's Been Dying to Ask... (Poster)  - A poster connecting Billy�s demise and the �What�s holding you back?� tag line.

Wasn�t Going Far/They�re Too Uncomfortable (Bus backs, posters and radio)
National and International Video Clips

These are video clips support AORP�s key messages: